Urban Tribe

Friday, May 25, 2007

Yo quiero Taco Bell!

Woo hoo!! After introducing the "fourth meal" concept (genius, love it), Taco Bell is now going to start testing breakfast items!

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From Chicago Tribune

"In addition to Burger King, McDonald's soon could be facing increased competition from Subway, Taco Bell and Wendy's, all of which are testing breakfast products...

Wendy's has said that its breakfast test, at 160 restaurants, is to be expanded to 20 percent to 30 percent of its 6,600 restaurants by the end of the year.

Subway is testing a toasted breakfast sandwich at 7,000 outlets that offer breakfast, while Taco Bell is testing a breakfast program in four markets. No date has been set for either to expand nationally.

Taco Bell spokesman Rob Poetsch said the chain, which is offering breakfast burritos and soft tacos, wants to "distinguish ourselves from the biscuit and muffin crowd.""

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