Now that's good marketing!
I usually scan through my junk mailbox to make sure nothing got tossed inadvertently...and one of them caught my eye. The subject line was: "Dinner at Arby's, We're Buying." As a marketer, part of my job involves determining behavioral triggers...what can I offer you to get you one step closer to a transaction?
Apparently, this guy paid big money in testing, and found out that $100 worth of Arby's sandwiches would get people to take his survey. Classic.
posted by Carolyn @ 1:56 PM
2 Comments:
my favorites are the $500 chili's and boston market ones, i mean, when would you ever spend it??? LOL
No wonder we're such a fat country! We'll do anything for food!
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