Walmart launching new wine label

>Wal-Mart announced that, on January 1, 2008, it will begin offering
>customers a new discount item - Wal-Mart's own brand of wine.
>
>The world's largest Retail chain is teaming up with Ernest & Julio
>Gallo Winery of California to produce the spirits at an affordable
>price, in the $2- $5 range.
>
>Wine connoisseurs may not be inclined to throw a bottle of Wal-Mart
>brand into their shopping carts, but "there is a market for inexpensive
>wine," said Kathy Micken, professor of marketing at University of
>Arkansas,Bentonville. She said, "But the right name is important."
>
>Customer surveys were conducted to determine the most attractive name
>for the Wal-Mart wine brand. The top surveyed names in order of
>popularity were:
>
>
>10. Chateau Traileur Parc
>
>9. White Trashfindel
>
>8. Big Red Gulp
>
>7 World Championship Riesling
>
>6. NASCARbernet
>
>5. Chef Boyardeaux
>
>4. Peanut Noir
>
>3. I Can't Believe it's not Vinegar
>
>2. Grape Expectations
>
>1. Nasti Spumante